- Elaboration Likelihood Model (Petty & Cacioppo)
- Heuristic-Systematic Model (Chaiken)
- Inoculation Theory (McGuire)
- Narrative Transportation Theory (Green & Brock)
- Social Judgment Theory (Sherif & Hovland)
- Construal Level Theory
- Compliance Gaining Theories (Cialdini’s Principles)
- Extended Parallel Process Model (Witte)